Features

Everything Your Real Estate Business Needs

From first lead to signed contract — one CRM built for property sales

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Lead management

A pipeline purpose-built for property sales.

Customizable pipeline stagesShape the funnel around your sales process — New, In Progress, Final Stage and more.
Lead priority scoringSpot your highest-priority buyers at a glance and focus on leads most likely to close.
Primary & resale typesKeep new-project and resale leads separate so nothing gets mixed up.
Notes & activity timelineEvery call, note, and status change in one clear history on the lead.
Powerful search & filtersFind any lead in seconds — by name, phone, source, team, or date.
Attach screenshots & imagesSave proof and context right on the lead — photos, screenshots, and chat images.
Bulk Excel importBring thousands of existing leads in one upload with smart column mapping.
Duplicate detectionCatch duplicate phone numbers on create and clean up your database fast.

Identify leads on incoming calls, instantly.

On-call overlayA Truecaller-style popup shows who's calling — even outside the app.
Instant CRM lookupPhone numbers are matched to your leads in real time before you answer.
One-tap outcome loggingLog answered, missed, or follow-up — without leaving the call screen.
Complete call historyEvery call is saved to the lead timeline so nothing falls through the cracks.

Paid campaigns, organic social, website inquiries, and referrals — all in one pipeline.

Facebook Lead AdsNew leads import the instant the form is submitted — no copy-paste.
Paid campaigns & adsTrack Facebook, WhatsApp ads, and every paid campaign in one inbox.
Website & web formsConnect your website forms so every inquiry flows into your pipeline.
Organic & social marketingRegister leads from Instagram posts, referrals, walk-ins, and DMs — tagged by source.
Instagram, Snapchat & TikTokTrack leads from every social channel — Instagram, Snapchat, TikTok, and more, tagged by source.
Auto-assignment rulesRoute each lead to the right agent or team — round-robin or by rule.

Manage your units and projects with ease.

Units & projectsOrganize sale and rent units across your full portfolio in one place.
Rich unit detailsPrice, area, type, amenities, photos and more — all in one view.
Side-by-side compareCompare multiple units side by side to help clients decide faster.
Share as PDFSend polished unit details to clients in one tap.

Stay on top of every follow-up.

Meetings, tasks & follow-upsPlan your day with tasks, client meetings, and follow-up reminders.
Per-agent color codingSee the whole team's schedule at a glance — each agent in their own color.
Smart remindersGet nudged before anything is due so no follow-up is ever missed.
Visit check-in from calendarCheck in to client visits with GPS right from a scheduled reminder.

Visibility into your field team, fairly.

Geofenced check-in/outAgents check in within your office radius — fair and automatic.
Team visits on a mapSee client visits plotted on a live map so managers know who's where.
Field visit check-in/outLog visit start and end with GPS and notes, linked to the lead.
History & reportsExportable attendance and visit records by date for management.

Know what's working — and what isn't.

Live dashboardsConversion, lead sources, and team KPIs updated in real time.
Agent performanceCompare activity, meetings, showings, and outcomes across the team.
Call & marketer analyticsSee best call times, marketer ROI, and source performance in one place.
PDF & Excel exportShare management-ready reports in a click — PDF or Excel.

Run your whole team from one place.

Accounts & rolesManage who can see and do what — broker, manager, marketer, and more.
Team chat on every leadDiscuss each lead inside the CRM with text and images — no context lost.
@mentions inboxLoop in teammates with @mentions and keep every conversation together.
Push notificationsReal-time alerts for new leads, mentions, reminders, and assignments.
Assignment rulesDistribute leads automatically and fairly — by source, team, or round-robin.

Works everywhere your team does.

iOS, Android, Web & desktopNative apps on every device plus a full web experience — same data everywhere.
English & Arabic (RTL)Complete right-to-left language support on every screen.
Real-time syncEvery change syncs instantly — mobile, web, and desktop stay in lockstep.
Clean, focused interfaceA clear workspace built for daily sales work — not cluttered or confusing.
Your leads stay yoursEvery lead, deal, and conversation stays in your own secure workspace — private to your team, always.

Join real estate teams using Trust CRM to capture, manage, and convert leads — from first contact to signed contract.